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CBR Files Suit Against Viacord
2 March 2005
Cord Blood Registry files suit against Viacord for "false and misleading advertising". The legal complaint,
filed in Federal District Court in San Francisco, concerns Viacord
claims to be compliant with "VSA guidelines", and other claims
regarding whose bank is bigger and better and offers more assurances.
After years of all private banks disseminating advertising full of
hyperbole, this is the first time one private bank has actually sued
another over its advertising.
Follow-up: The lawsuit was settled 27 Oct 2005, with neither side making any payments or disclosing any terms of the settlement.
Follow-up: The lawsuit was settled 27 Oct 2005, with neither side making any payments or disclosing any terms of the settlement.
Last modified: 05.February 2008
Copyright 2000 - 2008 Frances Verter
Copyright 2000 - 2008 Frances Verter